Globalization Resources
Efficiency Solutions. Comprehensive document and record management solutions to make companies more competitive. www.efficiency-s.com 

Translation, Getting it Right:  This excellent guide intended for translation clients has been made available in PDF by the Institute of Translation & Interpreting (ITI). (To save this PDF file to your computer, right click the link and choose "save as.")

Unicode:  The Unicode Standard is a character coding system designed to support the worldwide interchange, processing, and display of the written texts of the diverse languages of the modern world. www.unicode.org 

Global Edge: Comprehensive directory of international business, marketing, and trade resources. Also provides feature articles and international conference announcements. http://globaledge.msu.edu/ 

CIA World Factbook. Online resource by the United States Central Intelligence Agency offering country profiles and reference maps. www.cia.gov/cia/publications/factbook/index.html 

MyExports:  Created through a partnership with the U.S. Department of Commerce, MyExports gives US exporters a simple way to establish contacts and conduct global business. www.myexports.com/ 

International Association of Universities:  Country-specific information regarding higher education systems. www.unesco.org/iau/whed.html 

Incoterms:  Incoterms are standard trade definitions most commonly used in international sales contracts. Devised and published by the International Chamber of Commerce, they are at the heart of world trade. www.iccwbo.org/index_incoterms.asp 

Interesting Tidbits

Word of the Day

This Day in History

 

Key Terms

Internationalization:  Internationalization is the process of generalizing a product so that it can handle multiple languages and cultural conventions without the need for re-design. Internationalization takes place at the level of program design and document development.  
    An internationalized product:
    * Reduces cost and time to market;
    * Facilitates the localization of the product.

Localization:  Localization involves taking a product and making it linguistically and culturally appropriate to the target locale (country/region and language) where it will be used and sold. 

Globalization:  Globalization addresses the business issues associated with taking a product global. In the globalization of high-tech products this involves integrating localization throughout a company, after proper internationalization and product design, as well as marketing, sales, and support in the world market.

Globalization Strategies 

  Global Strategy

Product is the same in all countries.
Centralized control - little decision-making authority on the local level. Effective when differences between countries are small.
Advantages: cost, coordinated activities, faster product development.

   Multi-domestic Strategy
 
Product customized for each market.
Decentralized control - local decision making.
Effective when large differences exist between countries.
Advantages: product differentiation, local responsiveness, minimized political risk, minimized exchange rate risk.

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